Tha Loft

Tha Loft is an entertainment venue started by entrepreneur KorKeya Toney, located on the third floor of an old factory.  Tim was instrumental in giving Tha Loft an identity, marketing and promoting the venue.

After having established Tab Creations in late 2004, Tha Loft was one of the bigger initial clients it put on the list.  The work started with the design of a single event flyer because the regular graphics designer was

1st Event Flyer

occupied with other things.  The venue had a very unique sense of style, especially for the small city of Huntsville, AL, and was a real opportunity for Tab Creations to extend the style through printed media, online and even on television commercials.  It was only two weeks before Tab was designing every event flyer, which was upwards of four events per week.

It was only one month before the owner was interested in having Tab create a website to showcase the venue, but it would have to showcase the personality in the best way possible.  Tab was able to create a compelling design after hiring in a photographer to take pictures of the inside of the building for use within the design of the site.  It took about three weeks to complete the site.  Looking back, it isn’t the best website out there, but also wasn’t half bad for a design company owned by a sixteen-year-old.  The site was a success and had some great features.  The event calendar was updated daily, photos from each show were posted, comments from attendees were added, and even video inserts.  The site reached a steady audience of 50+ uniques daily, which is pretty impressive for such a small city and venue.